Bereal Gains Traction As Authentic Social Media Rivals Tiktok Instagram

Bereal Gains Traction As Authentic Social Media Rivals Tiktok Instagram

BeReal has risen among Gen Z in Europe and America with its concept of authentic social media, advocating for 'no retouching, zero filters'. Through random photo requests and time limits, it encourages users to share their real lives and combat appearance anxiety. Its success has spurred imitations from TikTok and Instagram, validating the demand for authentic social interaction. In the future, BeReal may explore paid subscription models and offer new possibilities for brand marketing. It represents a shift towards genuine connection over curated perfection.

12/29/2025 Logistics Industry Insights
Read More
Businesses Urged to Migrate Facebook Pixel for Better Analytics

Businesses Urged to Migrate Facebook Pixel for Better Analytics

This article provides a detailed guide on replacing your Facebook Ads pixel, covering steps like creating a new pixel, copying the code, website integration, and post-migration considerations. It aims to help advertisers transition smoothly, ensuring continuous data tracking to improve ad performance and drive business growth. The guide emphasizes the importance of maintaining accurate data throughout the replacement process to avoid disruptions in campaign optimization and reporting. By following these steps, advertisers can minimize potential data loss and maximize the effectiveness of their Facebook advertising efforts.

12/29/2025 Logistics Encyclopedia
Read More
Amazon Sellers Boost Sales with Targeted Ad Strategies

Amazon Sellers Boost Sales with Targeted Ad Strategies

This article provides detailed strategic guidance for Amazon sellers' advertising optimization needs across different operational stages. From rapid exposure during the new product launch phase to refined operations during the mature phase, and including advertising considerations, it helps sellers effectively improve advertising ROI and achieve sales growth. The importance of organic traffic and the guiding role of manual advertising are emphasized. The article also suggests sellers experiment with various ad formats, especially video ads, to maximize their advertising effectiveness and drive sales on Amazon.

12/30/2025 Logistics Industry Insights
Read More
Bytedances Ifyooou Challenges Europes Fastfashion Giants

Bytedances Ifyooou Challenges Europes Fastfashion Giants

ByteDance launched IfYooou, a standalone women's wear e-commerce site targeting the European market, aiming to challenge SHEIN with affordable fast fashion. Despite facing challenges like declining traffic and intense competition, initial consumer feedback has been positive. ByteDance possesses technological and marketing advantages. Whether IfYooou can successfully break through remains to be seen, but its exploration adds a new chapter to ByteDance's e-commerce ambitions. The success of IfYooou will be a key indicator of ByteDance's ability to navigate the competitive fast fashion landscape.

12/30/2025 Logistics Industry Insights
Read More
Amazon FBA Capacity Cuts Alarm Sellers During Peak Season

Amazon FBA Capacity Cuts Alarm Sellers During Peak Season

Amazon sellers are facing significant FBA capacity reductions, hindering replenishment plans during the peak pre-Chinese New Year stocking period. Sellers are actively seeking solutions, including opening cases and utilizing overseas warehouses. Amazon may be promoting AWD, but its service is not yet fully developed. Sellers are advised to monitor official announcements, expand sales channels, and adapt flexibly to market changes. This situation highlights the importance of diversifying fulfillment options and staying informed about Amazon's evolving policies to mitigate potential disruptions and maintain business continuity.

12/30/2025 Logistics
Read More
Shopee Dropshipping Ecommerce Start Without Inventory

Shopee Dropshipping Ecommerce Start Without Inventory

Shopee dropshipping offers a low-cost, low-risk cross-border e-commerce opportunity for new sellers. This model eliminates the need for inventory, enabling zero-inventory operations through curated product selection, bulk product listing, and choosing appropriate sourcing and logistics platforms. This article provides a detailed analysis of the Shopee dropshipping operation process, advantages, and challenges, offering a quick start guide for novice sellers. It covers essential steps for setting up and managing a successful dropshipping business on Shopee without holding any physical stock.

12/30/2025 Logistics Encyclopedia
Read More
Openai Launches GPT4 Turbo Custom Gpts and Store

Openai Launches GPT4 Turbo Custom Gpts and Store

OpenAI's Developer Day unveiled custom GPTs, the GPT Store, and GPT-4 Turbo, aiming to build an open, efficient, and inclusive AI ecosystem. Custom GPTs empower users to personalize AI assistants. The GPT Store connects developers and users. GPT-4 Turbo offers enhanced performance at a more competitive price. These announcements mark a new era for AI applications, making AI more accessible and customizable than ever before. The focus is on democratizing AI development and usage, enabling wider participation and innovation in the field.

12/30/2025 Logistics Industry Insights
Read More
Ecommerce Booms in Postpandemic US and Europe

Ecommerce Booms in Postpandemic US and Europe

Following the easing of COVID-19 restrictions in Europe and the US, demand for apparel, luxury goods, and beauty products has surged. The US retail sector is showing strong recovery, while lipstick sales in France have skyrocketed. Social media marketing is crucial for beauty brands to stand out. Cross-border e-commerce sellers should closely monitor policy changes, optimize product selection strategies, strengthen social media marketing efforts, improve supply chain efficiency, and pay attention to consumer feedback to seize new opportunities in the post-pandemic era.

12/30/2025 Logistics Industry Insights
Read More
Amazon Adjusts Storage Fees Urges Sellers to Adapt

Amazon Adjusts Storage Fees Urges Sellers to Adapt

Amazon's storage policy may undergo significant changes, with paid storage becoming a reality. Sellers facing storage limitations and expansion difficulties are exploring overseas warehouses and AWD solutions. In response to the new policy, sellers should closely monitor policy trends, optimize inventory management, improve IPI scores, effectively utilize overseas warehouses and AWD, refine operations, actively participate in bidding, and diversify their development to meet the challenges. They need to pay close attention to the details of the policy and adjust their strategies accordingly to maintain profitability and competitiveness.

12/30/2025 Warehousing
Read More
Ebay France Abandons Black Friday for Circular Economy Push

Ebay France Abandons Black Friday for Circular Economy Push

eBay France is abandoning 'Black Friday' promotions to focus on the secondhand market and circular economy, responding to market competition and embracing sustainability. By promoting refurbished products, spare parts sales, and providing seller training, eBay aims to reshape growth and create new opportunities for sellers. This strategic shift highlights eBay's commitment to a more sustainable business model and its recognition of the growing demand for pre-owned goods. The initiative seeks to position eBay as a leader in the circular economy within the French e-commerce landscape.

12/30/2025 Logistics Industry Insights
Read More